CustomersA major part of Kestrel is the discrete recording of customer details. Kestrel allows you to simply and easily capture customer information and enables you to reuse that information for future enquiries, mailing, email marketing etc. By capturing and storing customer information you save time and benefit by
Another further major benefit is that you can save money by targeting your marketing material, since you can pull off distribution lists according to – well, you name it… date of travel, destination, data of travel and destination, families, couples… if it’s not already there, tell us and we’ll include it. Tip: J. Smith and John Smith – two customer records, but only one actual customer. Within Kestrel there is a management facility that allows you to quickly merge customers. |